- Q & A
Franzia owns over 35,000 acres of vineyards making them one of the largest vineyard holders in the state. Most of their holdings are located in California's Central Valley but a growing number are in California's prime vineyard areas like Napa and Sonoma with storage and production facilities in Ceres, Napa Valley, Sonoma Valley, Escalon and Madera. Bronco has the capacity to produce 23 million cases of wine annually, making it one of the largest winery in the world behind Constellation Brands based in New York and his uncle's company, Gallo.
Franzia's marketing methods contrast with those of his higher priced competitors. He is often credited with introducing new consumers to the wine market and ultimately to the premium brands. His business model is based on the surplus of grapes that followed the collapse of the dot com market in the late 1990s. His famous quotes on wine values litter the landscape of the wine press. He has set himself up as the "wine everyman" whose sole mission is to bring reasonably priced wines to the table just like his ancestors did in a post war-torn Italy.
So far so good as Franzia's labels, now numbering in the dozens, are all exceptional values and have helped build his empire to the level it is today. Making no comprises and taking no prisoners, their brands are still the ones to beat. Their Laurier brand is considered the flagship.
This Chardonnay hasn't lost any of its luster in California and as a result the prices, even in a recession, have been increasing. We honestly thought that this wine would be out of our price range for the Limited Series once we tasted it. We actually had to hold our enthusiasm when we negotiated the price since this is one of the classiest Chardonnays we've ever tasted. There is a classic minerality and mouth feel we only get from wines costing four to five times as much. We think you'll find this to be a great bargain and a perfect match with lobster or crab legs.
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