1975-11 November Classic Newsletter

November 1975 Selection of California Wine



Stag's Leap Wine Cellars have started something new in their labeling that we hope premium wineries will adopt. They give the name of the vineyard from which the grapes come, in this case Birk¬myer, and treat it with as much recognition as the wine itself. A ray of sanity in the muddled world of California wine labeling.

We bring you a wine that was meticulously produced from grapes pampered with care. Stag's Leap Wine Cellars limits its production, in order to achieve a high standard of quality.

Johannisberg Riesling Stag's Leap is fuller and drier than most. It's bouquet will fill the room with a fruity scent typical of the grape. It has a rich, full body, and good acid balance giving it a character of its own. We have followed this wine and it has developed well in the bottle. Serve at cellar temperature with white meats or fish.

$5.00/fifth $54.00/case

November 1975 Selection of Imported Wine


Bourgeil, pronounced "bor-gee", is a small village located in the upper Loire region of the district of Touraine in France.

The Loire is a massive, beautiful, region producing white, red, rose, and sparkling wines of varying degrees of excellence and style Bourgeil is one of the better known villages of the Touraine district and rightfully so. Our selection offers a very full-bodied masculine wine with amazing depth. It has a slightly coarse texture which only adds to the full flavor. These wines are made from the Cabernet Franc grape, accounting for its obvious Bordeaux-type nose and complexity.

The wines of Bourgeil are not particularly known as great, but we can safely say that this regional selection from the cellars of J.M. Monmousseau can easily hold its own against some of the "big¬gies."

Serve with red meat or game at room temperature. Close your eyes and its $6.00 a bottle. What a buy!

$2.99/fifth $32.30/case

You've Got to be Kidding Department!!!

Nathran Chroman, wine editor of the L.A. Times, calls it the best wine buy he has ever seen. He touts it, as the first real chal¬lenge to premium wines that "those" wineries have come up with. A petite chauteux just two feet from Lafite? You ask. Maybe a new one but a yard from Pommard? Or could it be a second crush from Rob¬ert Mondavi? You'll have to pardon our purile praise but we did jump around like a bunch of kids after we tried a bottle of Cabernet Sauvignon by (now get this) Italian Swiss Colony! We screwed off the cap with a sneer. We poured it in the glass with a laugh. And we tasted it with a thrill. It looks like Cabernet. It smells like Cabernet. It tastes like Cabernet.

Fruity, body, good nose, every¬thing! All this for $1.59 a bottle and $2.99/magnum. This is truly the good, inexpensive everyday wine you've been looking for. We dare say there is nothing to compare it with for even twice the price!!! (except the screw cap).


We don't have a sale too often, so when we do, you know it's a goody. We'll have just such a sale starting November 1. We tasted over 100 wines and picked just 19 we felt worthy of attention. After all, we wouldn't sell you anything we didn't think was worth while in the first place.

A few examples, to wet your appetite follow:

Chateau Cos Labory 1966, St. Estephe. Very big wine with tremendous depth and character. The 10's are all that are left, which means it has about four years more age on it than its counter part in 5ths. $2.95/10' reg. $4.15/10th.

Fetzer Pinot Noir 1972. Light but fruity. You seldom see a California wine on sale. Stock up now. $1.89/5th was $4.00/5th.

Amici Cabernet Sauvignon. 1970 Big, robust varietal from Italy. Surprisingly good body and flavor. Incredible price! 89¢/10th was $1.79/10th.

Chateau Bellevue 1970. Classic St. Georges - St. Emillion at a Beaujolais price. $3.89/5th was $4.99/5th.

You'll save as much as 65% on the wines offered. Come in Nov.1, and stock up for the holidays. We'll gift wrap, too!

That's a lot of Nonsense

Many of our customers feel that there's a lot of hokus-pokus, mumbo-jumbo about taking care of wines. Their right. We're not ones for kissing it good night, speaking to it kindly or taking its temperature every other day. There are, however, a few good rules to follow.

1. Chilled is not "cold."

The maxim, "If you don't want to drink something, get it good and cold so you won't taste it," should not apply to wine. We feel that if you don't like a wine, maybe it is the type or style of wine that you do not like. Getting a fine bottle of white or rose wine really cold does nothing for it. There are certain subtleties of fruit and flower that you'll miss if it's too cold. Maybe we can help you switch to a wine you will enjoy. Never put a wine in a freezer. Three o' four hours in a refrigerator will do. That goes for Champagne too. For quick chilling try an ice bucket half full of water and ice.

2. Consistency is much better than "temperature tantrums"

55° is a great temperature for storing wine. It is rather difficult, and expensive, to keep a large inventory of wine at a constant temperature that low. Some people go out of their way to keep their wines there. They will turn on the air conditioner or worse yet, put the wine in the refrig¬erator. Wine is a living thing. It expands and contracts with fluctuations in temperature. Most wines are very hardy and can take these fluctuations. However, it is advisable to keep wine at a constant temperature, of say even 75° rather than trying to keep it at 55° and having the temperature vary from 55° to 75°. The constant variation can do more harm than keeping it at a constant higher temperature. A dark closet, preferably with a crawl space in it for con-stant ventilation, will serve well if you do not have a cellar.

3. If you were in the bottle...

Many people snicker at the pomp of letting a bottle "breathe" before drinking. Look at it this way, if you were stuck in a bottle for three or four years, wouldn't you want to breathe a little when you got out? We're stretching a fib to make a point, but its the same principle as crushing oregano before putting it in your dish. Wine needs that little extra time for the flavor to come out. The flavor is there, let it breathe and you'll enjoy it a lot more. You can speed up its breathing (or aerating) by decanting it.


We carry the best

The L.A. Times article in "Home" listed the top 50 wines accord¬ing to Robert Balzer and the best Zinfandel's according to the Times panelists. We carry, in stock, the highest rated Zinfandel's including Robert Mondavi, Oakville, Burgess, Ridge, Simi, Fetzer and many of the Balzers' top 50. Stop by and test your taste against the "experts."

"Wine of the Month" PROGRAM REGISTER NOW!

for a fun way of discovering new wines each month.

-We select one domestic and one imported wine and feature it in our wine shop.
–We send you a bottle of each selection monthly.
–We send you a newsletter describing the wine and its background.
–We restrict our selections to the popular price range, not to exceed $10.00 for the two bottles of wine each month.

If you are new to wines, it is a good way to learn about them. If you are a seasoned connoisseur, we invite you to test our evaluations and make your recommendations for future selections.

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Please send me the domestic and imported selection each month.

____________________________________________________________________________ NAME TELEPHONE _____________________________________________________________________________________ STREET CITY AND ZIP CODE □ Charge my regular account at your shop. □ Charge my Bank of America card #____________________________ Expiration date of card __________________ □ Charge my Master Charge card #______________________________ Expiration date of card __________________ Date_____________Signature_______________________________ Mail to: Palos Verdes Wines and Spirits, 77 malaga cove plaza. Palos Verdes Estates, Ca 90274