1980-01 January Classic Newsletter


since 1972

January 1980

Look at us now ‑
a new look,
a new direction,
and an additional membership benefit.

The new look.
With this issue, the format of the newsletter is upgraded, and the information on the Wine Of the Month selections enlarged. We hope you like the new look.

The new direction.
Cellarmaster Wine of the Month Club is expanding as a free standing entity. We are leaving the local environ­ment we worked in and are setting our horizons to a statewide program. We will be seeking membership throughout California, and building a following that will strengthen us in the wine marketplace, thus bringing the ensuing benefits to our membership.

An additional membership benefit.
Starting this month, we will have a "Re-order pro­gram" of previous wine selections, as available, at special member prices. Members will be able to purchase wines at discount from 10% to 25% off the regular price. Members will receive monthly a list of wines available. The first list is enclosed.
At this time may the Cellarmaster take this opportun­ity to thank you for your continued interest over the years and wish all of you a prosperous decade of the 80's.
In Vino Veritas


Forty years ago there were about fifty wineries in Los Angeles County but today there are only three. One of these is Ahern Winery located in the city of San Fernando. The winery was established in 1978 by Jim Ahern after he had spent several years as an enthusiastic amateur winemaker. The winery is located in a warehouse in a typical urban-industrial complex. It is a small operation, and has a capacity of about 5,000 gallons. Ahern trucks his zinfandel grapes down from Amador County and brings his Sauvignon Blanc, already crushed, in tanks from the Santa Inez Valley near Solvang.

The Sauvignon Blanc grape is among the noble white wine varieties of the world and is perhaps only surpassed by the Chardonnay and White Riesling. In France. it is the leading variety in the Graves region and is blended with Semillon to produce the fine wines of Sauternes. In the upper Loire Valley region, it yields such charming and fruity wines as Pouilly-Fume, Sancerre and Quincy. In California, in the cooler coastal valleys, it produces a somewhat fuller-bodied wine, but with the same unmistakable bouquet and flavor.

This Ahern Winery Sauvignon Blanc is a golden yellow color, with a clean deep aroma and rich varietal flavor which lingers on the palate. It is best served chilled with light foods or cheese dishes. See what the Los Angeles wine country is producing and give yourself a treat.

$6.50 fifth / $70.20 case


France produces more wine than any other country in the world, and it is also the world's leader in per capita wine consumption. The finest wines of the country are classified on a qualitative basis, and these are the wines which most frequently enter the export trade. The bulk of French wine production, however, is "vin de table" or simply, table wine and is consumed by the French at home. Table wines range in quality from very poor to some which are really quite good. These ordinary wines are rarely found outside the country.

Moultejoy table wine comes from the south of France, from the Rhone-Chateauneuf area. It is most certainly a blended wine but it is difficult to say which grapes made up the blend. Grapes that grow in this region are the Gamay, the Pinot Noir, and the Syrah. Our educated guess is that it contains a blend of these and other grapes. Most times the quality of these table wines depends on the skill of the winemaker who is blending the wine.

Moultejoy is typical of the wines from this part of France. It has a pleasant aroma typical of a Rhone, a somewhat light body and a clean finish. It is, at its best, served at room temperature, or slightly chilled, with meat, pasta or cheese. See what the French drink every day, while not having to travel to France to do it.

$3.50 fifth / $37.80 case

"Go thy way, eat thy bread with joy, and drink Thy wine with a merry heart . . . " Ecclesiastes

"And Noah began to be an husbandman, and he planted a vineyard." Genesis

"Use a little wine for thy stomach's sake." St. Pours Epistle to Timothy

The Cellarmaster Wine of the Month Club is a unique and enjoyable way to taste and learn about many of the fine wines currently available.

When you become a member, you will receive each month: one red wine selection for the month, one white wine selection for the month (rarely, a rose instead of the red or white), and an information newsletter describing the wines and their origins. One wine will be a domestic, the other an import, and both bottles will be full fifths. This sequence will alternate the following month. The total cost for both bottles will never exceed $12.00 plus sales tax and shipping costs of $1.75.

Membership also carries the privilege of purchasing wines from previous selections (as available) at members reorder prices which show discounts from 10% to 25%

For free membership information: Write to: The CELLARMASTER Wine of the Month Club (Dept. N) Post Office Box 217 Palos Verdes Estates, CA 90274 Or Call: (213) 378-8998