In 1995, Ward Lay decided to venture outside of the company he was president of, Pepsi Cola, and beyond the one his father started, Frito Lay. In other words, he could do whatever he wanted to.
So, taken by the beauty and historic nature of Argentina, Ward founded his winery in Tupungato, a small, very high-quality region in the northwest corner of Mendoza, Argentina's largest wine area.
When Ward passes away in 2011, the Lay family partnered with the Barale family - who had energy interests in Brazil as well as wine interests in Argentina - to form a coalition between soil, climate and resources.
Quality always was - and still is - the reigning forces of Andeluna. Winemaking, they say, is a combination of the real and the mystical. Even the name sets the tone for their vision, joining mountain ("Ande") with the moon ("luna").
The vineyards are on one of the highest peaks in Mendoza, 4,300 feet above sea level. The air is so clean here you'd swear you could taste it. That probably accounts for the flavors in the wine, too.
The grapes are harvested and then sorted so that only the best ones are used. The finished wine spends 8-12 months in French oak, the favored flavor component of great Cabernet.
The result is a wine packed with power. Aromas of pepper and cherry lead the charge, followed by cassis, vanilla and plum. It is all there and then some.