Hacienda Wine Cellars was founded by Frank Bartholomew in Sonoma in 1973 after he sold his ownership of Buena Vista, one of the oldest and most respected wineries in California. It was purchased by Bronco Wine Company's Franzia family in 1992. Bronco Wine Company was founded When Teresa Franzia planted wine grapes in the Central Valley over 100 years ago. The family emigrated from Italy seeking a better life in America and brought their wine culture with them.
Their humble beginnings almost dictated that they produce wines for everyday consumption by everyday people. None of those "fancy" expensive wines for them. They were slowed down by Prohibition and two world wars, but finally were able to bring quality wines to the tables of their friends and family. Their slogan was "Make Friends with Franzia." Since then, they've made a lot of friends. We're certainly one of them.
Nothing has really changed since its founding. The Franzias have continued Teresa's vision of making high quality wines at spectacular prices. The reason is they control the entire winemaking process. Besides their 100,000 acres of grapes (the largest in the country), they also have their own printing company for their labels and boxes. They produce their own bottles, corks, foils, and cartons. Hacienda is no exception. They have preserved Bartholomew's vision of quality and value. Its voluptuous fruit components of blackberry, cherry, and spice is complimented by a judicious oak treatment. The finish continues on and on, begging for pork tenderloin in a mustard sauce or wild boar sausages.