Henri Gaillard began selling wines from his native Provence nearly 30 years ago. As he became more successful, his contacts grew along with his reputation. As such, he created wine under his own label by partnering with the best producers in the area and extending his reach in the trade.
Gaillard has done what most wine salespeople dream of, make his own wine. Yet there's a lot more to it. His family history as well as his dedication to his homeland instills much more fervor than just selling somebody else's wine. His passion extends to all the details that result in a final product that he is proud to put his name on. And, it's really just that. Whose name is on the bottle.
Of course, it doesn't hurt that the Provence is considered one of the greatest appellations in the world for rose. That reputation may not have started at the Cannes Film Festival, but it certainly got a boost.
Roughly 30 years ago, several restaurants in Cannes began putting a bottle of rose on every table. It's hard not to order it under those conditions. But, when "those" ordering it are movie stars and directors and producers, guess what they want when they come home?
Of course, it's an easy sell. Who wouldn't want roses, apple, cotton candy and Bing cherry flavors in their wine? All this flashy exuberance exists in few wines, even in tinsel town. Gaillard is anything but Hollywood, but his wine says otherwise.