If you met Mel Master of Winesellers, Ltd., you'd never guess how successful he's been. Successful people aren't usually that interesting, that jovial and that much fun to hang out with. Well, Mel's been hanging out with us since the beginning, 48 years ago, and it's as much fun today as it was then.
Mel started in the wine business in his native England but saw a bigger market in the United States. In the beginning, he brought in French wines that of great values. One day he came to the store and announced that he and his lovely wife, Janie, are moving to Provence and opening a winery. We thought he was kidding. He wasn't.
He established Les Jumelles soon afterward, and it didn't take long for that brand to become one of the most significant imports in the U.S. Mel would be the first to tell you that it's no secret. You put out a great wine at a great price, and people will buy it. He now imports wine from no less than 14 countries and is probably the only guy around who we would consider buying wine from without even tasting it. That's how good they are.
This beauty made from Cabernet Franc and Gamay comes from the Loire Valley, an area that runs neck-in-neck with Provence for making the best roses in the world. The fresh peach and cherry blasts from the glass and begs to be consumed with either smoked salmon or mussels in a saffron broth.