The French word "PAF" can be loosely translated as disorganized or not quite right. The name has more to do with the state of the wine business than what's in the bottle. It's more of a feeling of exasperation than it is a statement.
The wine is crafted by a medium-sized, family operation in Paso Robles. Some three decades ago, there were all of 17 wineries in the area. Now there are over 300 in Paso Robles. Meanwhile, California had less than 300 wineries then, and has more than 4,000 today. Some would say that's not right. Others would say "PAF!"
The old adage in many businesses is that if you do things well, charge a reasonable price for what you offer, and respect your customers, you'll be successful. That statement was true a long time ago, but is it true today?
PAF is a fabulous wine. They're great people to do business with and their prices are below market competition. But how do they stand out in the largest wine crowd in history?
Fortunately, Wine of the Month Club is still here and we're still featuring wines from the guys that can't get noticed. This selection is a perfect example of that.
Paso Robles was deemed too hot to grow Chardonnay. But inventive wineries like PAF learned to train the vines' own leaf structure over the grapes to filter the sun's rays. The result is less alcohol, snappier acidity and more balance - plus a wonderful, gripping finish. What it all adds up to is a spectacular wine at a great price.