Rex Pickett, the author of the iconic story Sideways tells us about how a book based on himself continues to have a major cultural impact 20 years after it was published.
It is known as the Sideways effect. It has been studied by universities and wine associations, Sideways has essentially helped shape the wine industry, causing an increase in Pinot Noir consumption, while decreasing merlot consumption. Additionally, it helped create a tourist boom in the San Ynez Valley, where the story takes place.
The book was adapted into an Oscar-winning film, which just celebrated its 15-year-anniversary. There is now the Sideways Inn, Sideways tasting tours, and the restaurants where the movie was filmed are harder than ever to get into.
Now Pickett has launched his own Sideways Pinot Noir from Chile. We love it...get yours here with autographed copy of the book.
Use promo code SIDEWAYS with the purchase of 6 bottles and receive a free autographed book.